José Duarte Santos – författare

Digital Marketing

Analyzing its Transversal Impact

Digital Marketing

Analyzing its Transversal Impact

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Sales Management for Improved Organizational Competitiveness and Performance

Sales Management for Improved Organizational Competitiveness and Performance

Promoting Organizational Performance Through 5G and Agile Marketing

Promoting Organizational Performance Through 5G and Agile Marketing

Management and Marketing for Improved Retail Competitiveness and Performance

Management and Marketing for Improved Retail Competitiveness and Performance

Confronting Security and Privacy Challenges in Digital Marketing

Confronting Security and Privacy Challenges in Digital Marketing

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Cases on Strategic Management Issues in Contemporary Organizations

Cases on Digital Strategies and Management Issues in Modern Organizations

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Digital Marketing Advanced in Tourism

Theoretical Bases and Applications

Multidimensional Sustainability: Transitions and Convergences

Proceedings of ISPGAYA 2022

Multidimensional Sustainability: Transitions and Convergences

Proceedings of ISPGAYA 2022

Digital Sustainability: Inclusion and Transformation

Proceedings of ISPGAYA Congress 2023

Digital Sustainability: Inclusion and Transformation

Proceedings of ISPGAYA Congress 2023

Leveraging Digital Marketing for Tourism

Exploring Strategies and Applications in Contemporary Tourism Markets

Business Sustainability: Innovation in Entrepreneurship & Internationalisation

Proceedings of ISPGAYA Congress 2024: Volume One

Business Sustainability: Innovation in Entrepreneurship & Internationalisation

Proceedings of ISPGAYA Congress 2024: Volume Two

Artificial Intelligence Transforming Marketing

Renewed Theoretical Bases and New Paradigms

Leveraging AI for Effective Digital Relationship Marketing

Leveraging AI for Effective Digital Relationship Marketing

Cases on Effective Digital Marketing for Competitive Organizations