Artificial Intelligence Transforming Marketing

José Duarte Santos, PhD, is a seasoned academic and expert in Management with a focus on Marketing. Currently serving as a Senior Lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP), his research spans various facets of modern business, including CRM strategies, digital marketing, and sustainable marketing practices. With numerous publications in esteemed journals and extensive teaching experience, Professor Santos has also authored several influential books in his field. His work focuses on the intersections of technology, consumer behavior, and organizational strategy, offering valuable insights into navigating today's dynamic business landscape.Paulo Botelho Pires holds a PhD in Management, complemented by a Master's degree in Marketing and a Bachelor's degree in Systems Engineering and Computer Science. He is a lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP). With extensive academic experience spanning over two decades, he has contributed significantly to the fields of Management and Marketing, particularly in digital marketing and its various applications. His research interests include artificial neural networks, digital strategies, sales management, and the intersection of technology with marketing practices. Professor Pires is also a prolific author, having published numerous books, book chapters, and articles in reputable journals.Joaquim Pratas, PhD, is an academic and researcher in Marketing, Management and Strategy. He lectures at the Accounting and Business School of the Polytechnic of Porto (ISCAP,) and Porto Business School, and research at CEOS.PP and GOVCOPP (University of Aveiro, Portugal). His interests include Marketing, Tourism, Sales, Retail, Innovation and Technologies.

• Chapter 1: The impact of artificial intelligence on marketing research.- Behavioural customers analysis with artificial intelligence: Challenges and pitfalls of un(biased) decision-making.- Artificial Intelligence in Marketing Education: Shaping the Future of Learning.- Bias and Hallucinations in AI Marketing: Ethical Challenges and Emerging Responsibilities.- Strategic decision-making using artificial intelligence.- Applying artificial intelligence in marketing to enhance client relationships.- The use of artificial intelligence to advance green marketing: balancing ethics and technology.- Empowering the Sales Force: How AI is revolutionizing Modern Sales Management.- An analysis of Advertising Campaigns Powered by Artificial Intelligence.- The Artificial Intelligence in Customer Service Revolution. Artificial Intelligence Applied to Neuromarketing.- Artificial Intelligence for data analysis.- Designing and Optimizing Brick-and-Mortar Retail Spaces with Artificial Intelligence.- Crisis Communication with AI: Organisational Impacts and Strategic Challenges.- AI Applied to Business-to-Business Marketing.- Emotional and social listening with artificial intelligence.- Integrating Artificial Intelligence into Content Marketing: A Systematic Literature Review and a Conceptual Framework.- How artificial intelligence shapes consumer behaviour in social commerce.- The Rise of Virtual Influencers and the Role of AI in Transforming Influencer Marketing.- he Impact of Chatbots Assistance in Customer Experience: A Comparative Analysis of the Hospitality and E-Commerce Sectors.