Jochen Wirtz – författare

AGENTIC ARTIFICIAL INTELLIGENCE: HARNESSING AI AGENTS TO REINVENT BUSINESS, WORK, AND LIFE

Human-Agent Orchestrator

Agentic Artificial Intelligence

Harnessing AI Agents to Reinvent Business, Work, and Life

Agentic Artificial Intelligence

Harnessing AI Agents to Reinvent Business, Work, and Life

Flying High in a Competitive Industry

Cost-effective Service Excellence at Singapore Airlines

Essentials of Services Marketing

Intelligent Automation

Learn how to harness Artificial Intelligence to boost business & make our world more human

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

UNDERSTANDING SERVICE CONSUMERS

POSITIONING SERVICES IN COMPETITIVE MARKETS

DEVELOPING SERVICE PRODUCTS AND BRANDS

PRICING SERVICES AND REVENUE MANAGEMENT

SERVICE MARKETING COMMUNICATIONS

DESIGNING CUSTOMER SERVICE PROCESSES

BALANCING CAPACITY AND DEMAND IN SERVICE OPERATIONS

CRAFTING THE SERVICE ENVIRONMENT

MANAGING PEOPLE FOR SERVICE ADVANTAGE

MANAGING CUSTOMER RELATIONSHIPS AND BUILDING LOYALTY

DESIGNING COMPLAINT HANDLING AND SERVICE RECOVERY STRATEGIES

SERVICE QUALITY AND PRODUCTIVITY MANAGEMENT

BUILDING A WORLD CLASS SERVICE ORGANIZATION (ASSESSMENT TOOL)

RULES OF THE SERVICE GAME: WHAT SERVICE LEADERS NEED TO KNOW

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (NINTH EDITION)

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (NINTH EDITION)

Services Marketing

Menschen – Technologien – Strategien

INTELLIGENT AUTOMATION: WELCOME TO THE WORLD OF HYPERAUTOMATION: LEARN HOW TO HARNESS ARTIFICIAL INTELLIGENCE TO BOOST BUSINESS & MAKE OUR WORLD MORE HUMAN