Jagdish Sheth - Böcker

Firms of Endearment

How World-Class Companies Profit from Passion and Purpose

4 A's of Marketing

Creating Value for Customer, Company and Society

4 A's of Marketing

Creating Value for Customer, Company and Society

Clients for Life

Evolving from an Expert-for-Hire to an Extraordinary Adviser

The Business School in the Twenty-First Century

Emergent Challenges and New Business Models

Wiley International Encyclopedia of Marketing, 6 Volume Set

Rule of Three

Surviving and Thriving in Competitive Markets

Sustainability Edge

How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

Consumer Behavior

Conceptual Foundations

Consumer Behavior

Conceptual Foundations

Consumer Behavior

Empirical Research

Consumer Behavior

Empirical Research

Visioning the Future

Visioning the Future

International Marketing

International Marketing

Managerial Marketing

The Early Years

Managerial Marketing

The Early Years

Managerial Marketing

Current Thought

Managerial Marketing

Current Thought

Organizational Buyer Behavior

Organizational Buyer Behavior

Relationship Marketing

Relationship Marketing

Research Methods

Research Methods

Global Rule of Three

Competing with Conscious Strategy