Global Rule of Three

Competing with Conscious Strategy

Häftad, Engelska, 2020

AvJagdish Sheth,Can Uslay,Raj Sisodia

379 kr

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Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market.

Produktinformation

Utgivningsdatum2020-12-11
Mått155 x 235 x 22 mm
Vikt490 g
FormatHäftad
SpråkEngelska
Antal sidor289
FörlagSpringer Nature Switzerland AG
ISBN9783030574727

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Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing at the Goizueta School of Business at Emory University, USA. Can Uslay is Associate Professor of Marketing, Founding Co-Director of the Center for Market Advantage, and Vice Dean for Academic Programs and Innovations at Rutgers Business School, USA. Raj Sisodia is F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, USA.

1. What Is the Rule of Three?.- 2. Strategies for Generalists, Specialists, and Ditch Dwellers.- 3. How Industries Evolve, Mature, and Revitalize.- 4. Ten Ways to Innovate and Revitalize Industries.- 5. Evolving to the Global Rule of Three.- 6. The New Triad Power: Impact on Global Markets, Resources, and Politics.- 7. Global Expansion Strategies for Multinationals from Emerging Markets.- 8. Epilogue: What Does the Global Future Hold?.

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