Geoffrey A. Moore - Böcker

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Escape Velocity

Free Your Company's Future from the Pull of the Past

Make It, Don't Fake It

Leading with Authenticity for Real Business Success

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Zone to Win

Organizing to Compete in an Age of Disruption

Living on the Fault Line

Managing for Shareholder Value in the Age of the Internet

Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

New Influencers

A Marketer's Guide to the New Social Media

Inside the Tornado

Marketing Strategies from Silicon Valley's Cutting Edge

Old-Economy.com

Im Zeitalter des Internet Shareholder Value maximieren

Das Tornado-Phänomen

Die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen können