Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Häftad, Engelska, 1998

AvGeoffrey A. Moore

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Produktinformation

Utgivningsdatum1998-08-01
Mått61 x 92 x 7 mm
Vikt369 g
FormatHäftad
SpråkEngelska
Antal sidor240
FörlagJohn Wiley and Sons Ltd
ISBN9781841120638

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Preface to the Revised Edition ix Foreword xiiAcknowledgments xixPart I: Discovering the Chasm 1Introduction: If Bill Gates Can Be a Billionare 3Chapter 1 High-Tech Marketing Illusion 8Chapter 2: High-Tech Marketing Enlightenment 25Part II: Crossing The Chasm 59Chapter 3: The B-Day Analogy 61Chapter 4: Target the Point of Attack 86Chapter 5: Assemble the Invasion Force 103Chapter 6: Define the Battle 127Chapter 7: Launch the Invasion 158Conclusion: Leaving the Chasm Behind 183Index 207