Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Häftad, Engelska, 1998

Av Geoffrey A. Moore, California) Moore, Geoffrey A. (President of The Chasm Group in Palo Alto

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.