Erdener Kaynak – författare

Global Perspectives in Marketing

Service Industries in Developing Countries

Marketing in Central and Eastern Europe

International Management Leadership

The Primary Competitive Advantage

Trans-Oceanic Marketing Channel

A New Tool for Understanding Tropical Africa's Export Agriculture

Implementation of Total Quality Management

A Comprehensive Training Program

Contextual Management

A Global Perspective

Executive Development and Organizational Learning for Global Business

Internationalization of Companies from Developing Countries

Teaching and Program Variations in International Business

Teaching International Business

Ethics and Corporate Social Responsibility

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Cross-National and Cross-Cultural Issues in Food Marketing

Cross-National and Cross-Cultural Issues in Food Marketing

Management Education in the Chinese Setting

Guanxi

Relationship Marketing in a Chinese Context

Guanxi

Relationship Marketing in a Chinese Context

Multinational Strategic Management

An Integrative Entrepreneurial Context-Specific Process

International Business Teaching in Eastern and Central European Countries

Strategic Global Marketing

Issues and Trends

Internet Applications in Euromarketing

Digital Technology in Teaching International Business

Digital Technology in Teaching International Business

Global Enterprise

Entrepreneurship and Value Creation

European Perspectives in Marketing

Globalization and East Asia

Opportunities and Challenges

Marketing Issues in Western Europe

Changes and Developments

International Retailing Plans and Strategies in Asia

Successfully Doing Business/Marketing In Eastern Europe