Erdener Kaynak – författare

Global Perspectives in Marketing

Service Industries in Developing Countries

Marketing in Central and Eastern Europe

International Management Leadership

The Primary Competitive Advantage

Global Tourist Behavior

Trans-Oceanic Marketing Channel

A New Tool for Understanding Tropical Africa's Export Agriculture

Implementation of Total Quality Management

A Comprehensive Training Program

International Management Leadership

The Primary Competitive Advantage

Business Simulations, Games, and Experiential Learning in International Business Education

Globalization of Business

Practice and Theory

Contextual Management

A Global Perspective

Executive Development and Organizational Learning for Global Business

Export-Import Theory, Practices, and Procedures

Consumer Behavior in Asia

Issues and Marketing Practice

Internationalization of Companies from Developing Countries

Teaching and Program Variations in International Business

Teaching International Business

Ethics and Corporate Social Responsibility

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Cross-National and Cross-Cultural Issues in Food Marketing

Cross-National and Cross-Cultural Issues in Food Marketing

Management Education in the Chinese Setting

Guanxi

Relationship Marketing in a Chinese Context

Guanxi

Relationship Marketing in a Chinese Context

Multinational Strategic Management

An Integrative Entrepreneurial Context-Specific Process

New Product Development

Successful Innovation in the Marketplace

International Business Teaching in Eastern and Central European Countries

Strategic Global Marketing

Issues and Trends

Internet Applications in Euromarketing

Digital Technology in Teaching International Business