Erdener Kaynak - Böcker

Global Perspectives in Marketing

Service Industries in Developing Countries

Marketing in Central and Eastern Europe

Business Simulations, Games, and Experiential Learning in International Business Education

International Management Leadership

The Primary Competitive Advantage

Global Tourist Behavior

Trans-Oceanic Marketing Channel

A New Tool for Understanding Tropical Africa's Export Agriculture

Implementation of Total Quality Management

A Comprehensive Training Program

International Management Leadership

The Primary Competitive Advantage

Handbook of Cross-Cultural Marketing

Business Simulations, Games, and Experiential Learning in International Business Education

Globalization of Business

Practice and Theory

Japan and China

The Meeting of Asia's Economic Giants

Contextual Management

A Global Perspective

Executive Development and Organizational Learning for Global Business

Export-Import Theory, Practices, and Procedures

Export-Import Theory, Practices, and Procedures

Consumer Behavior in Asia

Issues and Marketing Practice

Internationalization of Companies from Developing Countries

Strategic Networks

The Art of Japanese Interfirm Cooperation

Teaching and Program Variations in International Business

Teaching International Business

Ethics and Corporate Social Responsibility

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Cross-National Consumer Psychographics

Cross-National and Cross-Cultural Issues in Food Marketing

Cross-National Consumer Psychographics

Cross-National and Cross-Cultural Issues in Food Marketing

Internationalization of Companies from Developing Countries

Management Education in the Chinese Setting