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?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.?-Choice
- Illustratör: black & white illustrations
- Format: Inbunden
- ISBN: 9780275902100
- Språk: Engelska
- Antal sidor: 280
- Utgivningsdatum: 1985-10-01
- Förlag: Praeger Publishers Inc