Art Weinstein – författare

Designing and Delivering Superior Customer Value

Concepts, Cases, and Applications

Designing and Delivering Superior Customer Value

Concepts, Cases, and Applications

Defining Your Market

Winning Strategies for High-Tech, Industrial, and Service Firms

Defining Your Market

Winning Strategies for High-Tech, Industrial, and Service Firms

Handbook of Market Segmentation

Strategic Targeting for Business and Technology Firms, Third Edition

Handbook of Market Segmentation

Strategic Targeting for Business and Technology Firms, Third Edition

Segmentation Strategies for Hospitality Managers

Target Marketing for Competitive Advantage

Handbook of Niche Marketing

Principles and Practice

Handbook of Niche Marketing

Principles and Practice

Lifestyle Market Segmentation

Lifestyle Market Segmentation

Superior Customer Value

Finding and Keeping Customers in the Now Economy

Superior Customer Value

Finding and Keeping Customers in the Now Economy

Superior Customer Value

Strategies for Winning and Retaining Customers, Third Edition