Superior Customer Value

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

• Customer Value—The Building Blocks. Customers Want Exceptional Value! Be Customer Driven and Market Driving. Process Management—Best Practices. Designing a Successful Customer Strategy. Building a Winning Business Model and Value Proposition. Service and Quality—The Core Offering. Price and Image—The Communicators. Excelling in the Marketspace. e-Commerce—Opportunities in Marketspace. Integrated Marketing Communications and Social Media. Retaining Customers—Analysis and Strategy. Creating Value through Relationship Marketing. Customer Loyalty and Retention. Customer Value Metrics. Customer Value Case Studies. Appendix: Analyzing Business Situations—The Customer-Value Funnel Approach. Case 1. Enterprise Rent-a-Car. Case 2. FedEx Corporation. Case 3. The Grateful Dead. Case 4. Harrah’s Entertainment, Inc. Case 5. Publix Super Markets, Inc. Case 6. StatePride Industrial Laundry. Index.

"Art Weinstein's latest edition tells YOU what you MUST do to CREATE VALUE in your current business environment. A recognized marketing expert, Weinstein not only makes clear the constructs that weave everything together, but he does it in his normal easy-to-understand style. What is value, how you create it, what drives loyalty — it’s all here. His book is a must-read for anyone expecting to successfully compete in their marketplace."— Dr. RJ Trasorras, President of the Trasorras Intelligence Group, Tampa, Florida"This book really provides valuable tools to implement integrated marketing communications (IMC), including social media, in every organization. It is a must-have for all managers in order to be successful!"— Ben Verschuur, Internet Marketer and Social Media Expert in the EU"We highly recommend this book from Dr. Weinstein, it will give you great insights into creating customer value."— Dr. Matthew Kenney, Founder and President, Kenney College MBA in Entrepreneurship