Alvin J Silk - Böcker

Visar alla böcker från författaren Alvin J Silk.
14 produkter
Richard P Bagozzi, Alvin J Silk, Richard P. Bagozzi, Alvin J. Silk - Recall, Recognition, and the Measurement of Memory for Print Advertisements, Inbunden

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Av Richard P Bagozzi, Alvin J Silk, Richard P. Bagozzi, Alvin J. Silk

Inbunden, Engelska, 2022

449 kr

Skickas inom 5-8 vardagar
Richard P Bagozzi, Alvin J Silk, Richard P. Bagozzi, Alvin J. Silk - Recall, Recognition, and the Measurement of Memory for Print Advertisements, Häftad

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Av Richard P Bagozzi, Alvin J Silk, Richard P. Bagozzi, Alvin J. Silk

Häftad, Engelska, 2022

229 kr

Skickas inom 5-8 vardagar
Alvin J Silk, Alvin J. Silk - Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research, Inbunden

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Av Alvin J Silk, Alvin J. Silk

Inbunden, Engelska, 2022

419 kr

Skickas inom 5-8 vardagar
Alvin J Silk, Alvin J. Silk - Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research, Häftad

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Av Alvin J Silk, Alvin J. Silk

Häftad, Engelska, 2022

209 kr

Skickas inom 5-8 vardagar
Alvin J Silk, Terry G Vavra, Alvin J. Silk, Terry G. Vavra - Influence of Advertising's Affective Qualities on Consumer Response, Inbunden

Influence of Advertising's Affective Qualities on Consumer Response

Av Alvin J Silk, Terry G Vavra, Alvin J. Silk, Terry G. Vavra

Inbunden, Engelska, 2022

449 kr

Skickas inom 5-8 vardagar
Alvin J Silk, Terry G Vavra, Alvin J. Silk, Terry G. Vavra - Influence of Advertising's Affective Qualities on Consumer Response, Häftad

Influence of Advertising's Affective Qualities on Consumer Response

Av Alvin J Silk, Terry G Vavra, Alvin J. Silk, Terry G. Vavra

Häftad, Engelska, 2022

229 kr

Skickas inom 5-8 vardagar
David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza, Alvin J. Silk - Multiple-product Sales Force Allocation Model, Inbunden

Multiple-product Sales Force Allocation Model

Av David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza, Alvin J. Silk

Inbunden, Engelska, 2025

449 kr

Skickas inom 5-8 vardagar
David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza, Alvin J. Silk - Multiple-product Sales Force Allocation Model, Häftad

Multiple-product Sales Force Allocation Model

Av David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza, Alvin J. Silk

Häftad, Engelska, 2025

229 kr

Skickas inom 5-8 vardagar
Alvin J Silk, Frank P Geiger - Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure, Inbunden

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

Av Alvin J Silk, Frank P Geiger

Inbunden, Engelska, 2015

529 kr

Skickas inom 3-6 vardagar
Alvin J Silk - use of Preference and Perception Measures in new Product Development, Inbunden

use of Preference and Perception Measures in new Product Development

Av Alvin J Silk

Inbunden, Engelska, 2015

569 kr

Skickas inom 3-6 vardagar
Alvin J Silk, Alvin J. Silk - Test-retest Correlations and the Reliability of Copy Testing, Inbunden

Test-retest Correlations and the Reliability of Copy Testing

Av Alvin J Silk, Alvin J. Silk

Inbunden, Engelska, 2015

569 kr

Skickas inom 3-6 vardagar
Alvin J Silk, Frank P Geiger - Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure, Häftad

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

Av Alvin J Silk, Frank P Geiger

Häftad, Engelska, 2018

329 kr

Skickas inom 3-6 vardagar
Alvin J. Silk, Harvard Business Review, Harvard Business Review, Alvin J Silk - What Is Marketing?, Häftad

What Is Marketing?

Av Alvin J. Silk, Harvard Business Review, Harvard Business Review, Alvin J Silk

Häftad, Engelska, 2006

469 kr

Skickas inom 3-6 vardagar
Alvin J. Silk, Harvard Business Review, Harvard Business Review, Alvin J Silk - What Is Marketing?, Inbunden

What Is Marketing?

Av Alvin J. Silk, Harvard Business Review, Harvard Business Review, Alvin J Silk

Inbunden, Engelska, 2006

839 kr

Skickas inom 3-6 vardagar