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Alvin J. Silk – författare

Visar alla böcker från författaren Alvin J. Silk.
14 produkter
Alvin J. Silk, Harvard Business Review - What Is Marketing?, Häftad

What Is Marketing?

AvAlvin J. Silk,Harvard Business Review

Häftad, Engelska, 2006

479 kr

Skickas inom 3-6 vardagar

Richard P Bagozzi, Alvin J Silk - Recall, Recognition, and the Measurement of Memory for Print Advertisements, Inbunden

Recall, Recognition, and the Measurement of Memory for Print Advertisements

AvRichard P Bagozzi,Alvin J Silk

Inbunden, Engelska, 2022

439 kr

Skickas inom 5-8 vardagar

Richard P Bagozzi, Alvin J Silk - Recall, Recognition, and the Measurement of Memory for Print Advertisements, Häftad

Recall, Recognition, and the Measurement of Memory for Print Advertisements

AvRichard P Bagozzi,Alvin J Silk

Häftad, Engelska, 2022

229 kr

Skickas inom 5-8 vardagar

Alvin J Silk - Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research, Inbunden

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

AvAlvin J Silk

Inbunden, Engelska, 2022

429 kr

Skickas inom 5-8 vardagar

Alvin J Silk - Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research, Häftad

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

AvAlvin J Silk

Häftad, Engelska, 2022

219 kr

Skickas inom 5-8 vardagar

Alvin J Silk, Terry G Vavra - Influence of Advertising's Affective Qualities on Consumer Response, Inbunden

Influence of Advertising's Affective Qualities on Consumer Response

AvAlvin J Silk,Terry G Vavra

Inbunden, Engelska, 2022

469 kr

Skickas inom 5-8 vardagar

Alvin J Silk, Terry G Vavra - Influence of Advertising's Affective Qualities on Consumer Response, Häftad

Influence of Advertising's Affective Qualities on Consumer Response

AvAlvin J Silk,Terry G Vavra

Häftad, Engelska, 2022

239 kr

Skickas inom 5-8 vardagar

David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza - Multiple-product Sales Force Allocation Model, Inbunden

Multiple-product Sales Force Allocation Model

AvDavid Bruce Montgomery,Alvin J Silkm. fl.

Inbunden, Engelska, 2025

469 kr

Skickas inom 5-8 vardagar

David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza - Multiple-product Sales Force Allocation Model, Häftad

Multiple-product Sales Force Allocation Model

AvDavid Bruce Montgomery,Alvin J Silkm. fl.

Häftad, Engelska, 2025

239 kr

Skickas inom 5-8 vardagar

Alvin J Silk, Frank P Geiger - Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure, Inbunden

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

AvAlvin J Silk,Frank P Geiger

Inbunden, Engelska, 2015

539 kr

Skickas inom 3-6 vardagar

Alvin J Silk - use of Preference and Perception Measures in new Product Development, Inbunden

use of Preference and Perception Measures in new Product Development

An Exposition and Review

AvAlvin J Silk

Inbunden, Engelska, 2015

569 kr

Skickas inom 3-6 vardagar

Alvin J Silk - Test-retest Correlations and the Reliability of Copy Testing, Inbunden

Test-retest Correlations and the Reliability of Copy Testing

AvAlvin J Silk

Inbunden, Engelska, 2015

589 kr

Skickas inom 3-6 vardagar

Alvin J Silk, Frank P Geiger - Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure, Häftad

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

AvAlvin J Silk,Frank P Geiger

Häftad, Engelska, 2018

329 kr

Skickas inom 3-6 vardagar

Alvin J. Silk, Harvard Business Review - What Is Marketing?, Inbunden

What Is Marketing?

AvAlvin J. Silk,Harvard Business Review

Inbunden, Engelska, 2006

859 kr

Skickas inom 3-6 vardagar