Alvin J Silk - Böcker

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Influence of Advertising's Affective Qualities on Consumer Response

Influence of Advertising's Affective Qualities on Consumer Response

Multiple-product Sales Force Allocation Model

Multiple-product Sales Force Allocation Model

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

use of Preference and Perception Measures in new Product Development

An Exposition and Review

Test-retest Correlations and the Reliability of Copy Testing

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

What Is Marketing?