Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkInbunden429 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkHäftad219 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraInbunden459 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraHäftad239 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaInbunden459 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaHäftad239 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerInbunden509 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerHäftad329 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkHäftad209 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerInbunden509 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerHäftad329 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaInbunden459 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraInbunden459 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkHäftad219 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkInbunden429 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaHäftad239 kr