Writing for Social Media

Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

• What is Social Media?Know What You Want To AchieveDifferent Strokes For Different FolksWho Are You?Big Ideas In Small SpacesHow To Write For Social Media on Facebook, LinkedIn, Twitter and The RestHow To Write Things People Want To ShareReady! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media ContentTiming is Everything: When To Post To Social MediaEveryone's Offended: When Businesses' Social Media Posts Go Badly WrongDo Not Feed The Trolls: How To Handle Online UnpleasantnessTools of the Trade: From Apps To AnalyticsAfterword Appendix: The Top 11 Social Networks People Are Actually Using

'An excellent read covering the current key components and chock full of useful advice.’