Business Cases That Get Results

Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

• Introduction: What Is A Business Case?The Key Questions Your Case Needs To AnswerThe Importance of Identifying Every StakeholderHow To Structure Your Business CaseBenefits and Outcome Analysis Thinking About RisksROI: What It Is and Why You Need To Show ItInternal Opposition: The Enemy In the Ranks Making Your Case With A PresentationThe Importance of EditingSubmitting Your Business Case Afterword

'A highly valuable resource, and one that would be well worth keeping to hand.'