Why Advertising Fails

And How To Make Yours Succeed

Häftad, Engelska, 2022

319 kr

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Uncover the secrets of properly purposed advertisingHow often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame—company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit—and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue—your business depends on it!

Produktinformation

Utgivningsdatum2022-01-06
Mått152 x 222 x 15 mm
Vikt316 g
FormatHäftad
SpråkEngelska
Antal sidor224
FörlagAdvantage Media Group
ISBN9781642253467

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Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.

AUTHOR’S IMPORTANT INTRODUCTION The Mouse That Ill-Advisedly Roared The Blind Following the Blind The Secret of Properly Purposed Advertising Advertising Doesn’t Live on an Island The Easiest Way to Guarantee That Your Advertising Never Fails Again! The Big Lie Ad Message Essentials How to Attract More High-Paying Clients and Close Big Fat Deals Using Sales Consultations Half the Battle Won or Lost in Seventeen Words or Less The Three Hurdles What’s Your Big Idea? (What It Isn’t) Failure to Test Advertising Is Not (Just) Something You Do Maximizing Every Ad Dollar You Spend, Creating Funnels That Guide EVERY Lead To Become Your Next Lifetime Customer, Client, Patient, or Member Ad Budgets Are Stupid Is Successful Advertising Art or Science? The Top Ten Songs That Will Tell You Why Advertising Fails and How to Make Yours Succeed How to Keep a Patient for Twenty-Four Years An Extra Afterthought, Raised by the Pandemic ABOUT THE AUTHOR