Transparency in Business

Utpal Dholakia is a Professor of Marketing and holds the George R. Brown chair at the Jones Graduate School of Business, Rice University, USA. He has published over a hundred articles and written two books. His academic work concerns pricing strategy, customer experience, entrepreneurship, and digital marketing.

• Chapter 1. The Many Shades of Business Transparency.- Chapter 2. Transparency as a Managerial Virtue.- Chapter 3. Transparency as Tactical Observability.- Chapter 4. Transparency as Information Disclosure.- Chapter 5. Transparency as Organizational Culture.- Chapter 6. The Benefits of Transparency.- Chapter 7. The Drawbacks of Transparency.- Chapter 8. Bringing it all together: An Integrated Framework of Business Transparency.