Things the Brand Gurus don't want you to know (2nd Edition)

Get the professional insights behind:-

• How do you create and maintain a profitable brand?


• How do you write a brief?


• How do you know if your advertising is a failure? What is the best way to judge it?


• How do you choose an advertising agency? What are the pitfalls to look out for?


• Why is it that mavericks create great brands?


• Undermining honesty.


• The value of being small


• How can people become brands?


• The many other ways to successfully promote your company or brand, without using expensive advertising.


• How to create a website that fully engages your customers and increases your profits.


• How to create and use Social Media effectively.


• How to create your own advertising.


• Using, and creating Print, Radio, TV, and Billboard advertising.


• Where can you find the best research about your customers?


• How to create and use promotional ideas.


• Where will it all end? What are the trends?