Routledge Companion to the Future of Marketing

• Utgivningsdatum: 2013-12-17
• Mått: 174 x 246 x 33 mm
• Vikt: 1 036 g
• Format: Inbunden
• Språk: Engelska
• Serie: Routledge Companions in Marketing, Advertising and Communication
• Antal sidor: 474
• Förlag: Taylor & Francis Ltd
• ISBN: 9780415625920

• Försäljning och marknadsföring

Luiz Moutinho is Foundation Chair of Marketing at the University of Glasgow Business School, UKEnrique Bigné is Professor of Marketing at the University of Valencia, SpainAjay K. Manrai is Professor of Marketing at the Alfred Lerner School of Business, University of Delaware, USA

Every discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are in the midst of a changing marketing paradigm, moving us from a concern with growth, to a concern with conservation and social justice. I hope that all marketers taste this rich souffle of new ideas and add their own contributions. Philip Kotler,Kellogg School of Management, Northwestern University, USAThis volume provides a futurist perspective to emerging topics in marketing, written by leading marketing scholars, including views on biomarketing, social media and digital connectivity, agent-based modeling and other new methodologies – even new ways of looking at marketing itself.Anthony Di Benedetto, Temple University, USAThis books is a unique collection of the opinions on the future of marketing from some of the very best marketing researchers in the world!Bernd Skiera, University of Frankfurt, Germany

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