Routledge Companion to the Future of Marketing
Inbunden, Engelska, 2013
Av Luiz Moutinho, Enrique Bigné, Ajay K. Manrai, UK) Moutinho, Luiz (University of Suffolk, Spain) Bigne, Enrique (University of Valencia, USA) Manrai, Ajay K. (University of Delaware, Ajay K Manrai
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Fri frakt för medlemmar vid köp för minst 249 kr.The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Produktinformation
- Utgivningsdatum2013-12-17
- Mått174 x 246 x 33 mm
- Vikt1 036 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Companions in Marketing, Advertising and Communication
- Antal sidor474
- FörlagTaylor & Francis Ltd
- ISBN9780415625920