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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
- Format: Pocket/Paperback
- ISBN: 9781538145524
- Språk: Engelska
- Antal sidor: 248
- Utgivningsdatum: 2021-06-22
- Förlag: Rowman & Littlefield