The Brains Behind Great Ad Campaigns 1
bokomslag The Brains Behind Great Ad Campaigns
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The Brains Behind Great Ad Campaigns

Margo Berman • Robyn Blakeman

Pocket

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  • 224 sidor
  • 2009
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
  • Författare: Margo Berman, Robyn Blakeman
  • Format: Pocket/Paperback
  • ISBN: 9780742555518
  • Antal sidor: 224
  • Utgivningsdatum: 2009-07-16
  • Förlag: Rowman & Littlefield

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