Mufaro Dzingirai is a Senior Lecturer at Harold Pupkewitz Graduate School of Business, Namibia University of Science and Technology, Namibia and the Research Fellow at INTI International University, Malaysia.Brighton Nyagadza is currently a Digital Marketing academic and Deputy Unit of Assessment Lead (Business and Management Studies) at York St. John University (YSJU), School of Business, Management and Health Studies, London Campus, England, United Kingdom.