Strategy Planning Process

Analyses, Options, Projects

Häftad, Engelska, 2018

AvRudolf Grünig,Richard Kühn,Rudolf Grunig,Richard Kuhn

849 kr

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Developing future strategies for a company is an important and complex task, and forms the core issue in this book. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented.

Produktinformation

Utgivningsdatum2018-12-25
Mått155 x 235 x 16 mm
Vikt441 g
FormatHäftad
SpråkEngelska
Antal sidor265
Upplaga2
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783662585733
OriginaltitelStrategieplanungsprozess: Analysen, Optionen, Projekte
ÖversättareMontani, Maude

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Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Richard Kühn is the founder and former director of the “Institute for Marketing and Strategic Management” at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.