Process-based Strategic Planning

Häftad, Engelska, 2014

AvRudolf Grünig,Richard Kühn,Rudolf Grunig,Richard Kuhn

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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

Produktinformation

Utgivningsdatum2014-10-11
Mått155 x 235 x undefined mm
FormatHäftad
SpråkEngelska
Antal sidor358
Upplaga6
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783642423789
ÖversättareClark, Anthony

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Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.