Developing International Strategies

Häftad, Engelska, 2018

AvRudolf Grünig,Dirk Morschett

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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.

Produktinformation

Utgivningsdatum2018-06-15
Mått155 x 235 x 13 mm
Vikt365 g
FormatHäftad
SpråkEngelska
Antal sidor218
Upplaga2
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783662571163

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Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

Introduction.- Internationalization: Facts and Figures About Internationalization at the Macro Level.- Facts and Figures About Internationalization at the Company Level.- Reasons of the Internationalization of Companies.- Generell Strategic Planning and Its Importance for Going International.- General Strategic Planning as the Starting Point for Going International for New Markets.- General Strategic Planning as the Starting Point for Going International for Production and Sourcing.- Going International for New Markets: Overview of the Planning Process for Going International for New Markets.- Determining the Target Markets.- Determining the Market Entry Modes.- Developing the Strategy and the Project Plans.- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing.- Determining a Framework for Going International for Production and Sourcing.- Determining Suitable Location - Operation Mode Combinations.- Developing the Strategy and the Project Plans.- Strategic Challenges of International Companies: Determining the Generic International Strategy.- Determining the Differentiation-Standardization Level of the Market Offer.- Determining the Operations Strategy.