Strategies for Sustainable Growth in Modern Organizations

Ashu Sharma has 26 years of work experience with industry and academia. She is presently working as a professor in the area of operations and data sciences and is also the Program Chair for MBA Business Analytics at the School of Business Management, NMIMS, Mumbai. Dr. Sharma is also an active researcher and supervisor for PhD scholars, has presented papers at national and international conferences organized by reputed institutions, has edited books, and has published articles in double-blind peer-reviewed Scopus journals.Veena Vohra is Professor of Human Resources and Behavioural Sciences and Vice Dean at the School of Business Management, NMIMS, Mumbai. Veena’s key research and teaching interest areas relate to leadership, emotional intelligence, organizational development, and key people practices in high performance work systems. Veena has several national and international research paper publications, books and book chapters, and case studies to her credit. She has received several awards for her teaching and contribution from the school and external bodies.Rose Antony is an enthusiastic researcher and has 8 years of academic and industry experience. She holds her PhD from IIM, Mumbai, in operations and is currently working with NMIMS, SBM, as an assistant professor in the operations and data sciences area. She was conferred with the best research output award in 2023. Her research interest spans across the realm of supply chain management, sustainability, circular economy and project management. She teaches Total quality management, operations strategy, project management, supply chain management, statistics, operations research and risk management.

• List of figures. List of tables. List of contributors. Introduction Part I: Leveraging technology in the new age organizations 1. Technology Adoption and Sustainable Development in the Hotel Industry: Implications for Human Resource Practices - Vaishali Gupta, Monika Arora, Deepankar Chakrabarti 2. Digital Financial Inclusion for Women Entrepreneurs: A Driver of Sustainable Business Growth - Nityesh Bhatt, Shubham Goswami 3. Crisis-Driven Innovation: The Role of Fintech Adoption in Shaping Sustainable Growth Strategies for Organizations - Amit Kumar, Gunjan Anand, Sopnamayee Acharya 4. Machine Learning in the Metaverse: Shaping Immersive Realities - Pratibha Jha, Shikha Bhardwaj 5. DNA as a Game Changer in Data Storage - Implications for Sustainable Digital Growth - Hufrish Majra, Harish Rijhwani, Gajendra Singh, Pragya Sharma 6. Strategic Insights from Business Model Elements: A Factor Analysis Study - Dinesh Panchal 7. The Role of UPI in Digital Transformation: Implications for Sustainable Business Growth- Vengalarao Pachava, Siva Krishna Golla 8. Digital Microentrepreneurship and Sustainable Development: The Work from WhatsApp (WFW) Approach- Hetal Thaker, Veena Vohra 9. Customer Satisfaction and Sustainable Growth in EGrocery: An Indian perspective - Rose Antony, V.B. Khanapuri and Karuna Jain 10. The Role of Video Advertising in Sustainable Growth Strategies: A Bibliometric Analysis- Krunal K. Punjani, Kala Mahadevan 11. Big Data Analytics in Indian Public Sector Banks: Customer Experience Improvement Strategies -Ritu Srivastava, Archana Gulati. Part II: Sustainable approaches for organizational success 12. Driving Change: Circular Models for Sustainable Transportation and Logistics -Nikhil Ghag, Harshad Sonar 13. CSR Policy Comprehensiveness of Indian Manufacturing Companies: A Cross-Sectional Examination -Srinivas Ainavolu, Meena Galliara and Ramesh Bhat 14. Can Twitter help in Sustainable Health Communication? An examination of conversations around Prescription Drugs during COVID-19 in India-Subramania Raju Rajasulochana and Binesh Nair 15. Sustainable Tech-Driven Strategies for Business-IT Synergy- Sumant Devasthali, Manisha Sharma 16. Green Fuel Adoption in Ocean Freight Services: An MCDM Approach- Ritu Srivastava, Archana Gulati, Krunal K. Punjani 17. Exploring the Impact of Technological Innovations on Sustainable and Eco-Friendly Products- Tripti Sahu 18. Emerging Trends in Restructuring The Human Resource Management Practices For Success Strategies Of Indian Organizations- L K Tripathy 19. Unlocking The Power of People: Strategies For Exceptional Organizational Leadership -M Ravi, Manoj Bhatia, V K Jain 20. Purchase and Sales of Life Insurance Schemes: Evidence from East India- Shamim S Mondal 21. Innovative Responsiveness by Businesses for Sustainability- Abhishek Raizada and R L Raina. Conclusion. Index