Strategic Marketing
Market-Oriented Corporate and Business Unit Planning
Häftad, Engelska, 2017
659 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process.ContentsThe information basis of marketing planningMarket-oriented corporate planningMarket-oriented business unit planningPlanning the marketing mixMarketing implementation and management control
Produktinformation
- Utgivningsdatum2017-09-20
- Mått168 x 240 x 15 mm
- Vikt455 g
- FormatHäftad
- SpråkEngelska
- Antal sidor253
- FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- ISBN9783658184162
- OriginaltitelMarketingplanung