Sport Branding

Theory and Practice

Inbunden, Engelska, 2026

AvJessica R. Braunstein-Minkove,Gashaw Abeza

3 089 kr

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Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding.It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field. By exploring the foundations of sport branding, the book provides a strong theoretical base alongside practical examples and application tools. It covers key topics such as foundational concepts, sport brand management, the management of sport entities, and emerging trends shaping the future of sport branding.This is an essential text for any course on sport branding, and invaluable supplementary reading for any course on sport marketing, sponsorship, sport communication, or marketing communications.

Produktinformation

Utgivningsdatum2026-11-02
Mått174 x 246 x undefined mm
FormatInbunden
SpråkEngelska
Antal sidor218
FörlagTaylor & Francis Ltd
ISBN9781041169185

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Jessica R. Braunstein-Minkove is a Professor in the Department of Kinesiology at Towson University, USA. She holds a Ph.D. in Sport Management, a master’s in Exercise and Sport Sciences (Sport Management), and a bachelor’s in Commercial Recreation from the University of Florida. Dr. Braunstein-Minkove’s teaching and research within sport marketing center on consumer behavior, sport branding, and brand management.Gashaw Abeza is an Associate Professor of Sport Management in the Department of Kinesiology at Towson University, USA. His research focuses on marketing communication, particularly digital media within the sport context. His work covers key sport marketing communication topics, including branding, sponsorship, relationship marketing, ambush marketing, and endorsement.

Part 1 Sport Branding: Foundation 1. Fundamentals of Sport Branding 2. Building Sport Brands 3. Competitive Landscape Analysis Part 2 Sport Branding: Management 4. The Branding Process 5. Evolution of Sport Brands 6. Reputation Management & Repositioning in Sport Branding 7. Building a Brand Guideline Part 3 Sport Branding: Entities 8. Individual Branding 9. Team Branding 10. College Athletics Branding 11. League & Governing Body Branding 12. Sport Event Branding 13. Branding a Sport Series: Motorsport Branding 14. Branding Through Sport 15. Cultural Branding in Sport 16. Sport Brand Communities Part 4 Sport Branding: Future 17. Innovation & the Future of Sport Branding