Spending Advertising Money in the Digital Age
How to Navigate the Media Flow
Häftad, Engelska, 2011
639 kr
Skickas torsdag 16/10
Fri frakt för medlemmar vid köp för minst 249 kr.Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
Produktinformation
- Utgivningsdatum2011-12-03
- Mått233 x 157 x 18 mm
- Vikt518 g
- FormatHäftad
- SpråkEngelska
- Antal sidor336
- FörlagKogan Page Ltd
- ISBN9780749463052