Sold on Radio

Advertisers in the Golden Age of Broadcasting

Häftad, Engelska, 2013

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How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves.Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

Produktinformation

Utgivningsdatum2013-02-08
Mått178 x 254 x 17 mm
Vikt572 g
FormatHäftad
SpråkEngelska
Antal sidor332
FörlagMcFarland & Co Inc
ISBN9780786475186

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Reklam inom Ekonomi och ledarskap
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Table of ContentsAcknowledgments Preface PART I. THE COMMERCIALIZATION OF AMERICAN NETWORK RADIO1. Ancestors of Radio Advertising 2. Commercializing the Ether 3. Ad Agencies: They Held the Whip Hand 4. Audience Measurement Services: Counting the House 5. Commercial Copywriters: Persuasive Penmanship 6. Commercial Spokesmen: They Delivered the Goods PART II. PATRONAGE OF AMERICAN NETWORK RADIOAmerican Home Products American Tobacco Company Andrew Jergens Company Bristol-Myers Company Brown & Williamson Tobacco Company Campbell Soup Company Coca-Cola Company Colgate-Palmolive-Peet Company Ford Motor Company General Foods Corporation General Mills, Inc General Motors Company Kellogg Company Kraft Foods Company Lever Brothers Company Liggett & Myers Tobacco Company P. Lorillard, Inc Miles Laboratories, Inc Philip Morris Company Procter & Gamble Company Quaker Oats Company R. J. Reynolds Tobacco Company Standard Brands, Inc Sterling Drug, Inc Appendix A: 100 More Advertisers in Radio’s Golden Age Appendix B: Variants That Impacted the Radio Commercial Appendix C: A Glossary of Advertising and Broadcasting Jargon Chapter Notes Bibliography Index

“Cox is...prolific writer on the subject of radio and its history...highly recommended”—The Illustrated Press; “much of value...worthwhile reading...a necessary addition”—Radio Recall; “an enjoyable book...fascinating”—DX News; “Jim Cox has turned out another book on golden age radio...a volume long overdue...an admirable job”—Radio Collectors of America; “an enjoyable book...fascinating”—Monitoring Times; “heartily endorse it”—Old Radio Times; “Jim Cox is an award winning author because of his prolific research and writing in old time radio. He has written definitive books on radio soap opera, radio sitcoms, radio music, radio audience participation shows and several other books in that genre...an enjoyable book...fascinating”—The Indiana Historical Radio Society Bulletin.