Social Selling

Timothy Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.

• Chapter - 00: Introduction to Social Selling;Chapter - 01: Community and Tribalism;Chapter - 02: Your Identity Within Social Networks;Chapter - 03: Talking to Strangers;Chapter - 04: Controlling Influence;Chapter - 05: The Mechanics of Traditional Sales;Chapter - 06: Moving from an Analogue to a Social Mindset;Chapter - 07: Selling the Idea of Social Selling and Measuring Success;Chapter - 08: How to Use Technology to Your Advantage;Chapter - 09: Digital Maturity;Chapter - 10: The Digital Organization Practitioner;Chapter - 11: Five Steps to Getting You Started

"Social selling is no longer optional for salespeople today. Getting attention on platforms that buyers now use and being able to initiate conversations is the difference between winning and losing. Tim Hughes has written a great book that provides the skills you need to win in today's hyper connected and highly competitive world."