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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
- Format: Pocket/Paperback
- ISBN: 9781349366491
- Språk: Engelska
- Antal sidor: 183
- Utgivningsdatum: 2009-05-21
- Förlag: Palgrave Macmillan