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This book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
- Format: Inbunden
- ISBN: 9780230576575
- Språk: Engelska
- Antal sidor: 208
- Utgivningsdatum: 2009-05-21
- Förlag: Palgrave Macmillan