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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
- Format: Pocket/Paperback
- ISBN: 9781603866361
- Språk: Engelska
- Antal sidor: 88
- Utgivningsdatum: 2014-02-12
- Förlag: Merchant Books