Research in International Marketing (RLE International Business) 1

Samhälle & debatt

Research in International Marketing (RLE International Business)

Peter W Turnbull • Stanley Paliwoda

Pocket

859:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-15 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

Inbunden 2789:-

388 sidor
2014

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers and the special problems for firm strategy and organisation arising from the internationalisation process.

Författare: Peter W Turnbull, Stanley Paliwoda
Format: Pocket/Paperback
ISBN: 9781138007949
Språk: Engelska
Antal sidor: 388
Utgivningsdatum: 2014-06-10
Förlag: Routledge