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Research in International Marketing (RLE International Business)
Peter W Turnbull • Stanley Paliwoda
Inbunden
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- Pocket/Paperback 859:-
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers and the special problems for firm strategy and organisation arising from the internationalisation process.
- Format: Inbunden
- ISBN: 9780415658119
- Språk: Engelska
- Antal sidor: 388
- Utgivningsdatum: 2012-11-27
- Förlag: Routledge