John G. Lynch, Jr. is Distinguished Professor in the Leeds School of Business at the University of Colorado-Boulder, USA. He is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology, and one of five Fellows of all three organizations worldwide. Since coming to the University of Colorado, John Lynch has focused on studying cognitive psychology in consumer financial decision-making.

• 1.Set Introduction.- 2. Volume III Introduction.- 3. Some Empirical Contributions to Buyer Behavior Theory.- 4. A ‘Working’ System Model of Car Buyer Behavior.- 5. Individual Differences in Search Behavior for a Nondurable.- 6. Parameter Stability and ‘Carry-over Effects’ in a Consumer Decision-Process Model.- 7. Generalizing from ‘Imperfect’ Replication.- 8. Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication.- 9. How Advertising Affects Sales: Meta-Analysis of Econometric Results.- 10. Estimating Publication Bias in Meta-Analysis.- 11. Empirical Marketing Generalization Using Meta-Analysis.- 12. Designing the Next Study for Maximum Impact.- 13. Cross-National ‘Laws’ and Differences in Market Response.- 14. The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review.- 15. Stability of Membership in Market Segments Identified with a Disaggregate Consumption Model.- 16. A Meta-Analysis of Applications of Diffusion Models.- 17. Designing Effective Health Communications: A Meta-Analysis.- 18. Macro-Economic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research.- 19. A Meta-Analysis of the Impact of Price Presentation on Perceived Savings.- 20. Reflections on the Replication Corner: In Praise of Conceptual Replications.- 21. A Tribute to Don Lehmann’s Contributions to Marketing Research.- 22. A Tribute to Don Lehmann: The Four Key Lessons I Learnt.- 23. Thoughts about Don.- 24. A Conversation with Don Lehmann at the Theory + Practice in Marketing Conference at Emory University on May 10, 2022.