Great Thinkers in Marketing – serie

Visar alla böcker i serien Great Thinkers in Marketing.

6 produkter

1. 

   Research Contributions of Donald R. Lehmann to Marketing, Volume 1

   Measurements, Models, and Metrics

   Av Joel Huber

   Inbunden, 2026

   2599 kr

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2. 

   Research Contributions of Donald R. Lehmann to Marketing, Volume 2

   Analysis Methods

   Av Oded Netzer

   Inbunden, 2026

   2599 kr

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3. 

   Research Contributions of Donald R. Lehmann to Marketing, Volume 3

   Empirical Generalizations and Meta-Analysis

   Av John G. Lynch Jr.

   Inbunden, 2026

   2589 kr

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4. 

   Research Contributions of Donald R. Lehmann to Marketing, Volume 4

   Customer Behavior

   Av Jeffrey R. Parker

   Inbunden, 2026

   2589 kr

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5. 

   Research Contributions of Donald R. Lehmann to Marketing, Volume 5

   Advertising and Branding

   Av Kevin Lane Keller

   Inbunden, 2026

   2599 kr

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6. 

   Research Contributions of Donald R. Lehmann to Marketing, Volume 6

   Innovation Diffusion, Strategy, and Marketing Performance

   Av Sunil Gupta, Jacob Goldenberg m. fl.

   Inbunden, 2026

   2599 kr

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