Great Thinkers in Marketing – serie

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6 produkter

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6 produkter

Research Contributions of Donald R. Lehmann to Marketing, Volume 1
Measurements, Models, and Metrics
AvJoel Huber
Inbunden, Engelska, 2026
2 659 kr
Skickas inom 10-15 vardagar
Research Contributions of Donald R. Lehmann to Marketing, Volume 2
Analysis Methods
AvOded Netzer
Inbunden, Engelska, 2026
2 659 kr
Skickas inom 10-15 vardagar
Research Contributions of Donald R. Lehmann to Marketing, Volume 3
Empirical Generalizations and Meta-Analysis
AvJohn G. Lynch Jr.
Inbunden, Engelska, 2026
2 659 kr
Skickas inom 10-15 vardagar
Nyhet
Research Contributions of Donald R. Lehmann to Marketing, Volume 4
Customer Behavior
AvJeffrey R. Parker
Inbunden, Engelska, 2026
2 659 kr
Skickas inom 10-15 vardagar
Nyhet
Research Contributions of Donald R. Lehmann to Marketing, Volume 5
Advertising and Branding
AvKevin Lane Keller
Inbunden, Engelska, 2026
2 839 kr
Skickas inom 11-20 vardagar
Nyhet
Research Contributions of Donald R. Lehmann to Marketing, Volume 6
Innovation Diffusion, Strategy, and Marketing Performance
AvSunil Gupta,Jacob Goldenbergm. fl.
Inbunden, Engelska, 2026
2 659 kr
Skickas inom 10-15 vardagar