Rediscovering the Essentiality of Marketing

Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Inbunden, Engelska, 2016

1 949 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.

Utgivningsdatum2016-06-28
Mått155 x 235 x 60 mm
Vikt1 677 g
FormatInbunden
SpråkEngelska
SerieDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor987
Upplaga16001
FörlagSpringer International Publishing AG
ISBN9783319298764

Advertising Communication.- Business-to-Business Marketing.- Consumer Behavior.- Cross-Cultural Research.- Digital and Social Media Marketing.- Distribution and Supply Chain Management.- Entrepreneurship and Small Business.- Health and Social Marketing.- Innovation and Creativity.- Integrated Marketing Communication.- International Marketing.- Luxury, Fashion and Wine Marketing.- Marketing Strategy.- Pricing and Price-Related Issues.- Product and Branding Strategies.- Relationship Marketing.- Retailing.- Selling and Sales Management.- Sensory Marketing.- Services Marketing.- Tourism and Hospitality.