Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Böcker

Finding New Ways to Engage and Satisfy Global Customers

Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Marketing Opportunities and Challenges in a Changing Global Marketplace

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Marketing Opportunities and Challenges in a Changing Global Marketplace

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Enlightened Marketing in Challenging Times

Proceedings of the 2019 AMS World Marketing Congress (WMC)

Enlightened Marketing in Challenging Times

Proceedings of the 2019 AMS World Marketing Congress (WMC)

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Welcome to The New Normal: Life After The Chaos

Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023

Welcome to The New Normal: Life After The Chaos

Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023

Bringing the Soul Back to Marketing

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023

Bringing the Soul Back to Marketing

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023

Marketing and AI: Shaping the Future Together

Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

Marketing and AI: Shaping the Future Together

Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

Marketing in a Multicultural and Vibrant World

Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29

Role of Marketing in Reshaping the Dynamic Landscape of Business

Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4

Going Back to the Roots of Marketing

Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Sustainable Global Marketplace

Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Marketing Horizons: A 1980's Perspective

Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Revolution in Marketing: Market Driving Changes

Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Marketing, Technology and Customer Commitment in the New Economy

Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference