The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final projectPublic Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Produktinformation

Utgivningsdatum2019-02-20
Mått152 x 229 x 21 mm
Vikt506 g
FormatHäftad
SpråkEngelska
Antal sidor318
FörlagTaylor & Francis Ltd
ISBN9781138552340

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Table of Content1. Introduction By Carolyn Mae Kim, Ph.D., APR2. Leadership By Bruce K. Berger, Ph.D. 3. Diversity and Inclusion:A Core Public Relations Mandate By Dean E. Mundy, Ph.D.4. Practicing Public Relations Across Cultures: The Value of Intercultural Communication CompetenceBy Nilanjana R. Bardhan, Ph.D.5. Public Relations Ethics: Responsibilities & Necessary SkillsBy Marlene S. Neill, Ph.D., APR6. Business Literacy: Thoughtful Awareness and Insightful Action in a Changing WorkplaceBy Douglas J. Swanson, Ed.D, APR7. Content Creation in Public RelationsBy Burghardt Tenderich, Ph.D.8. Legal Considerations in Public RelationsBy Karla K. Gower, Ph.D.9. Measurement and Evaluation in Public RelationsBy Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen10. Crisis ManagementBy Timothy Coombs, Ph.D. and Rebecca Costantini11. StewardshipBy Geah Pressgrove, Ph.D. and Virginia S. Harrison12. Social Media in Public RelationsBy Karen Freberg, Ph.D.13. Work-Life BalanceBy Hongmei Shen, Ph.D., APR14. Internal CommunicationBy Tina McCorkindale, Ph.D., APR15. Healthcare Communication: A Growing Area of Public RelationsBy Brooke W. McKeever, Ph.D., and Minhee Choi16. The Challenges and Opportunities in Sports Public RelationsBy Duncan Koerber, Ph.D.17. Entertainment Public RelationsBy Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D.18. Financial Communications and Investor Relations: Speaking and Translating the Language (and Issues) of Business and FinanceBy Matthew W. Ragas, Ph.D.19. Nonprofit Public Relations: Contributing to Social GoodBy Carolyn Mae Kim, Ph.D., APR20. Public Relations in the Political WorldBy Jason Mollica21. Corporate and Agency Public RelationsBy Michael B. Goodman, Ph.D.22. Media RelationsBy Emily S. Kinsky, Ph.D.

"This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions."David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.Ranked one of the best new PR books to read in 2020 by BookAuthority.