Public Relations
Theory and Practice
Inbunden, Engelska, 2021
3 209 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (8)
Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.
Produktinformation
- Utgivningsdatum2021-03-31
- Mått176 x 230 x undefined mm
- Vikt720 g
- FormatInbunden
- SpråkEngelska
- Antal sidor440
- Upplaga4
- FörlagTaylor & Francis Ltd
- ISBN9780367719142
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Early Childhood Studies
Jane Johnston, Lindy Nahmad-Williams, Ruby Oates, Val Wood
Inbunden, 2018
2 809 kr
Hoppa över listan
Du kanske också är intresserad av
Creative Development
Ashley Compton, Jane Johnston, Lindy Nahmad-Williams, Kathleen Taylor
Inbunden, 2011
2 289 kr