Akademibokhandeln
Regina Luttrell - Public Relations Campaigns that Changed America, Inbunden

Inbunden, Engelska, 2026

Public Relations Campaigns that Changed America

How Strategic Messaging Shaped Culture, Industry, and Public Perception

Av Regina Luttrell

2979 kr

Kommande

Beskrivning
From Ivory Soap and bacon for breakfast to Macy’s Thanksgiving Day Parade, Coca-Cola’s Santa, diamond engagement rings, prom, beef, and Dockers’ Casual Friday, this book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions.Written in an accessible, story-driven style, this book takes readers behind the scenes of some of the most recognizable campaigns in American history. It equips readers with a nuanced understanding of how effective public relations can both mirror and mold our world, revealing how public relations strategies have evolved yet remain rooted in timeless principles. At the heart of the book is the Bernays Blueprint, an original three-step framework developed for this book to explain how transformational campaigns work. The inclusion of ethical considerations, as well as insights into the future of the profession, makes it particularly timely.This book provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become habits, how brands become symbols, and how public relations helped weave campaigns into the fabric of America.
Produktinformation
  • Utgivningsdatum: 2026-12-15
  • Mått: 152 x 229 x undefined mm
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 218
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9781041104889
Utforska kategorier
Mer information

Regina Luttrell is Professor of Public Relations and Senior Associate Dean in the S.I. Newhouse School of Public Communications at Syracuse University, USA.

Recensioner i media

“Luttrell’s latest book Public Relations Campaigns That Changed America: How Strategic Messaging Shaped Culture, Industry, and Public Perception invites readers to better understand public relations through culture, nostalgia, and connections to everyday life. Not only does the author give the backstories and strategies of some of America’s most memorable campaigns (Ivory Soap, Prom Culture, and Casual Friday attire to name a few), she also offers The Bernays Blueprint, a new framework from which anyone can appreciate the creativity and intention of the communication used in these campaigns. This book is a must-read for students, educators, practitioners, and anyone who wants to know more about public relations and how it has connected products to American values and culture.”Brigitta R. Brunner, Auburn University, USA“This book vividly brings to life what Luttrell has coined as ‘The Bernays Blueprint.’ Luttrell, an innovative 'pracademic' educator, takes the reader 'behind the scenes' into the innerworkings of some of the most iconic and enduring PR campaigns of all time. This book shows the creative and cultural influence that public relations has on many aspects of American culture, from traditions like the Macy’s Thanksgiving Day parade to Coca-Cola’s makeover of Santa Claus."Matt Ragas, DePaul University, USA

Butikslager

Ej i lager i butik.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.