Public Relations Campaigns that Changed America

How Strategic Messaging Shaped Culture, Industry, and Public Perception

Häftad, Engelska, 2026

839 kr

Kommande

From Ivory Soap and bacon for breakfast to Macy’s Thanksgiving Day Parade, Coca-Cola’s Santa, diamond engagement rings, prom, beef, and Dockers’ Casual Friday, this book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions.Written in an accessible, story-driven style, this book takes readers behind the scenes of some of the most recognizable campaigns in American history. It equips readers with a nuanced understanding of how effective public relations can both mirror and mold our world, revealing how public relations strategies have evolved yet remain rooted in timeless principles. At the heart of the book is the Bernays Blueprint, an original three-step framework developed for this book to explain how transformational campaigns work. The inclusion of ethical considerations, as well as insights into the future of the profession, makes it particularly timely.This book provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become habits, how brands become symbols, and how public relations helped weave campaigns into the fabric of America.

Produktinformation

Utgivningsdatum2026-12-01
Mått152 x 229 x undefined mm
FormatHäftad
SpråkEngelska
Antal sidor204
FörlagTaylor & Francis Ltd
ISBN9781041104810

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Author’s Introduction 1. Historical Roots of the Public Relations Campaign Part I: The Birth of Modern Influence 2. Floating Trust: Ivory Soap and the Birth of Brand Mythology 3. Breakfast, Reimagined: Bacon Becomes Breakfast 4. Torches of Freedom: Manufacturing Liberation Part II: Creating Culture, One Tradition at a Time 5. Macy’s Thanksgiving Day Parade: Where the Holiday Begins 6. The Man in Red: Coca-Cola’s Christmas Makeover 7. Rudolph’s Rise to Stardom: Department Store Giveaway to Christmas Classic Part III: Shaping the American Appetite 8. An Apple a Day: Hard Cider to Health Food 9. Orange: The Color of Decaf 10. Reimagining What’s for Dinner: Beef, Nostalgia, and American Identity Part IV: Designing Belonging 11. Diamonds Are Forever: The Business of “I Do” 12. The Prom Economy: American Teen Coming-of-Age Tradition 13. The Khaki Solution: Inventing Casual Friday 14. The Blueprint That Built America

“Luttrell’s latest book Public Relations Campaigns That Changed America: How Strategic Messaging Shaped Culture, Industry, and Public Perception invites readers to better understand public relations through culture, nostalgia, and connections to everyday life. Not only does the author give the backstories and strategies of some of America’s most memorable campaigns (Ivory Soap, Prom Culture, and Casual Friday attire to name a few), she also offers The Bernays Blueprint, a new framework from which anyone can appreciate the creativity and intention of the communication used in these campaigns. This book is a must-read for students, educators, practitioners, and anyone who wants to know more about public relations and how it has connected products to American values and culture.”Brigitta R. Brunner, Auburn University, USA“This book vividly brings to life what Luttrell has coined as ‘The Bernays Blueprint.’ Luttrell, an innovative “pracademic” educator, takes the reader “behind the scenes” into the innerworkings of some of the most iconic and enduring PR campaigns of all time. This book shows the creative and cultural influence that public relations has on many aspects of American culture, from traditions like the Macy’s Thanksgiving Day parade to Coca-Cola’s makeover of Santa Claus.Matt Ragas, DePaul University, USA