Principles of International Marketing

Name: Principles of International Marketing
SKU: 9780631192510
Price: 449 SEK
Availability: InStock
Author: Julia Spencer
ISBN: 9780631192510

Häftad, Engelska, 1994

AvJulia Spencer

449 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Produktinformation

Utgivningsdatum1994-06-13
Mått155 x 227 x 17 mm
Vikt312 g
FormatHäftad
SpråkEngelska
SerieInstitute of Export
Antal sidor208
FörlagJohn Wiley and Sons Ltd
ISBN9780631192510

Tillhör följande kategorier

Foreword. Series Editor's Introduction.About The Institute of Export Examinations.List of Figures and Exhibits.1. Selecting a Marketing Strategy: Case Study 1.2. Selecting a Marketing Strategy: Case Study 2.3. Selecting a Marketing Strategy: Case Study 3.4. World Markets.5. Physical Distribution Factors in International Marketing.6. United Kingdom Distribution Channels.7. Overseas Distribution Channels.8. Company Owned Distribution Channels.9. Licensing, Franchising, Joint Ventures and Management Contracts.10. Other Distribution Channels and Channel Selection.11. Visiting Overseas Markets.12. The Role of Service in International Marketing.13. Promotion.

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Del i serien Institute of Export

Principles of International Marketing

Häftad, Engelska, 1994

AvJulia Spencer

449 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Produktinformation

Utgivningsdatum1994-06-13
Mått155 x 227 x 17 mm
Vikt312 g
FormatHäftad
SpråkEngelska
SerieInstitute of Export
Antal sidor208
FörlagJohn Wiley and Sons Ltd
ISBN9780631192510

Tillhör följande kategorier

Foreword. Series Editor's Introduction.About The Institute of Export Examinations.List of Figures and Exhibits.1. Selecting a Marketing Strategy: Case Study 1.2. Selecting a Marketing Strategy: Case Study 2.3. Selecting a Marketing Strategy: Case Study 3.4. World Markets.5. Physical Distribution Factors in International Marketing.6. United Kingdom Distribution Channels.7. Overseas Distribution Channels.8. Company Owned Distribution Channels.9. Licensing, Franchising, Joint Ventures and Management Contracts.10. Other Distribution Channels and Channel Selection.11. Visiting Overseas Markets.12. The Role of Service in International Marketing.13. Promotion.