Principles of International Marketing

Häftad, Engelska, 1994

429 kr

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Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Produktinformation

Utgivningsdatum1994-06-13
Mått155 x 227 x 17 mm
Vikt312 g
FormatHäftad
SpråkEngelska
SerieInstitute of Export
Antal sidor208
FörlagJohn Wiley and Sons Ltd
ISBN9780631192510

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Foreword. Series Editor's Introduction.About The Institute of Export Examinations.List of Figures and Exhibits.1. Selecting a Marketing Strategy: Case Study 1.2. Selecting a Marketing Strategy: Case Study 2.3. Selecting a Marketing Strategy: Case Study 3.4. World Markets.5. Physical Distribution Factors in International Marketing.6. United Kingdom Distribution Channels.7. Overseas Distribution Channels.8. Company Owned Distribution Channels.9. Licensing, Franchising, Joint Ventures and Management Contracts.10. Other Distribution Channels and Channel Selection.11. Visiting Overseas Markets.12. The Role of Service in International Marketing.13. Promotion.