Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

Häftad, Engelska, 2022

AvUwe Seebacher

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This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company.

Produktinformation

Utgivningsdatum2022-03-29
Mått155 x 235 x undefined mm
FormatHäftad
SpråkEngelska
SerieFuture of Business and Finance
Antal sidor268
FörlagSpringer Nature Switzerland AG
ISBN9783030694050
OriginaltitelPredictive Intelligence für Manager

Tillhör följande kategorier

Uwe Seebacher, Ph.D. in economics and business administration, is an executive advisor and has more than 25 years of top management experience as a consultant, entrepreneur, investor and manager. Uwe Seebacher is internationally known for his innovative Template-based Management (TMB) approach, first published in 2003. TBM can be used for any entrepreneurial project - with the TMB approach Uwe Seebacher was also able to open up the predictive intelligence topic of this book. He is also a lecturer at many recognized business schools and universities (such as FHWien der WKW in Austria), and has authored articles and books for many leading management publishing houses, for example, Template-based Management (Springer), B2B Marketing (Springer), Strategic Workforce Management (Harvard Business Manager), Handbook of Management Development (USP International), and Management Development (Linde Campus).

1. Predictive Intelligence and the Basic Economic Principles.- 2. Predictive Intelligence at a Glance.- 3. The Predictive Intelligence Ecosystem.- 4. The Predictive Intelligence Maturity Model.- 5. The Predictive Intelligence Self-Assessment.- 6. The Process Model for Predictive Intelligence.- 7. The Predictive Intelligence TechStack (PITechStack).- 8. The Predictive Intelligence Team.- 9. The Predictive Intelligence Case Studies.- 10. Why It Remains Exciting.