Marcus Goncalves, Ph.D., is Associate Professor at Boston University (BU) Metropolitan College and has been teaching graduate programs for over 20 years. He holds a doctorate in Education from BU and a Ph.D. in Business from the Catholic University of Portugal at the University of Saint Joseph (Macau, China SAR). His research interests include international business and entrepreneurship, gender equality, and multinational enterprises' internationalization strategies, with a focus on global marketing and knowledge management. He is a senior partner at MGCG, an international management consulting firm with 30+ years of experience with clients in North and South America, Europe, Southeast Asia, and the Middle East. He is the author of several books, op-eds, and peer-reviewed papers.