Mobilized Marketing and the Consumer
Technological Developments and Challenges
Inbunden, Engelska, 2009
2 799 kr
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Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.
Produktinformation
- Utgivningsdatum2009-11-30
- Mått221 x 286 x 20 mm
- Vikt1 124 g
- FormatInbunden
- SpråkEngelska
- SerieAdvances in Marketing, Customer Relationship Management, and E-Services
- Antal sidor294
- FörlagBusiness Science Reference
- ISBN9781605669168