MARC J. LANE, a business and tax attorney and financial advisor, practices law at The Law Offices of Marc J. Lane, P.C. (www.MarcJLane.com). He is an expert on entrepreneurship and entrepreneurial finance; Marc is also an influential advocate of best corporate governance practices. Marc is the pioneer behind the Advocacy Investing® approach to socially responsible and mission-related investing (www.AdvocacyInvesting.com). Marc is also an in-demand ­keynote speaker for philanthropic, non-profit, impact investing, and corporate audiences. Join the conversation on Twitter @MarcJLane.

• Preface xiAcknowledgments xvAbout the Author xviiAbout the Website xix1 Nothing Stops a Bullet Like a Job 1“Father G” and Homeboy 5Vanessa Bartram and WorkSquare, LLC 6The Origin of Mission-Driven Ventures 7Businesses Drive Social Change 9Profits and Purpose 13Our Agenda 172 Where to Begin? Constructing the Mission-Driven Venture 19Maximizing the Prospects of Financial Success and Meaningful Social Impact 22Tracking Input, Output, and Outcome Indicators 27Entity Design Choices 28Moving from Ideation to Realization 30Preparing for Launch 35Zeroing in on Size and Scale 383 Communities of Interest: Benefit Corporations and Certified B Corps 40Delaware Rejects Stakeholderism 43The Benefit Corporation’s Impact 46Delaware, the Outlier 49Patagonia’s Values and Vision 50Public Good Software Supports Civil Society 52Ensuring Accountability to Stakeholders 534 PRIs and L3Cs 55The Low-Profit Limited Liability Company (L3C) 59The “Sustainability Mayor” Leverages His Impact 62Counseling Data, L3C: A Case Study in Collective Impact 645 The Poor and Their Banker Lead the Way 67Professor Yunus’ Journey 68The Visit to Jobra 70The Banking System’s Failure 71Yunus’ Ingenious Solution 72The Advent of the “Social Business” 74Grameen Bank and Its Strategy 756 Leveraging Grameen 79The Power of Cause-Related Marketing 81The Grameen Family Expands 84Social Venture Franchising 86Grameen Empowers Entrepreneurs 887 The Mondragón Miracle: Scaling the Peaks Beyond the Pyrenees 91Italy’s “Social Co-Operatives” 97France’s “SCOPs” 99Why Worker-Owned Co-Ops Succeed 99The Evergreen Cooperatives Build on Mondragón’s Success 1008 Social Impact Bonds: Aligning Financial and Social Returns 105Funding Targeted Intervention Strategies 106“Pay for Success” 112The Massachusetts Initiative 113New York City Leads the Way 115Pay for Success Gains Traction 117Where Social Impact Bonds Work 118The Social Impact Bond’s Progeny 119Empowering the Social Sector 1209 Building and Rebuilding Communities 121Donor-Advised Funds 126The Role Foundations Play 126Lessons Learned 13010 Investing for Impact 132The Origin of Impact Investing 137Impact Investing Takes Root 14211 How Impact Investing Works—and Why 147The Form of the Investment 150Managing Risk 152Judging Investment Performance 156Quantifying Social Returns 157Cashing Out 159The Challenges of an Impact Investing Market 16112 Impact Investing: Pursuing Its Destiny 163The Importance of Public Policy 165The Institutional Investors Weigh In 170The Growth Trajectory Is Clear 17413 Keeping Score: What Success Looks Like 178A Safe Haven’s Social Impact 179Crediting the Causes of Positive Social Change 182REDF and Social Return on Investment 186Root Capital and Its “Social and Environmental Scorecard” 189Acumen Fund and Its “Best Alternative Charitable Option” 19014 Answering the Call: The Demand for Social Metrics 192Scaling Success 194Shared-Outcomes Networks 19815 Toward a Universal Metrics Language 210Creating More Social Good 214The Industry Steps Up 215Impact Reporting and Investment Standards (IRIS) 216The Global Impact Investing Rating System (GIIRS) 218B Analytics 219Other “Universal” Standards 219The World Takes Note 22016 What the Future May Hold: The Triumph of the Mission-Driven Venture 222The Poorest of the Poor Have Reason for Hope 222The Growing Role of Business 223Social Enterprise Gains Influence in the Developing World 224Business Raises the Bar 225Governments Reach Out to Mission-Driven Ventures 227Measurement of Social Performance BecomesMore Sophisticated 228Stakeholders Look to Substance Over Form 228Social Capital Takes Center Stage 230The Stakes Go Higher 231Collaboration Becomes the Watchword 233Index 235