Marketing Revolution in Politics

Bruce I. Newman is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the Journal of Political Marketing.

• IntroductionChapter 1: The Evolution of Marketing in PoliticsChapter 2: Lesson #1: Follow the Marketing ConceptChapter 3: Lesson #2: Use Technology StrategicallyChapter 4: Lesson #3: Integrate Research MethodsChapter 5: Lesson #4: Develop a Unique Brand IdentityChapter 6: Lesson #5: Create a Winning Advertising StrategyChapter 7: Lesson #6: Build a Relationship with Your CustomersChapter 8: Lesson #7: Be Prepared to Engaged in Crisis ManagementChapter 9: Concluding Remarks

"The Marketing Revolution in Politics should be considered a must-read for political campaign managers, students of marketing and political marketing, and non-specialist general readers with an interest in how presidential campaigns operate in the post-Citizens United world of American politics."- Micah Andrew (Midwest Book Review, March 14, 2016) "Structured around seven marketing lessons that Newman suggests can be adopted by any organization, the book sometime reads like a marketing textbook, but his interesting examples and insights will increase readers' understanding of future political campaigns."(Publishers Weekly, May 16, 2016)